Welcome to Postcardy 2.0


This is the first post in my new Postcardy 2.0 blog, which is about postcards and postcard collecting. Scroll down to see my newest posts, or click the “More Postcardy Sites” link in the top menu to see my other postcard websites and blogs.

This postcard is an example of one of the postcard topics I collect, “Postcards About Postcards.” You can see some more examples of this type of postcard on my Postcardy.com website here.

Yes, I would be glad to hear from you too!

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Kodak Girl Velox Postal

Kodak Girl Velox Postal, circa 1911

This postcard, which features the “Kodak Girl” and  advertises Kodak’s Velox paper, is one of my favorites. There are preprinted Kodak advertising messages on both the front and back of the postcard touting the ease and fun of making and sending Velox postals.

The message on the front is as follows:

On the bright days I Kodak; on the rainy days I print these Velox postals – that makes all the days bright.

The back has a Velox stampbox, the name of an Ontario dealer,  and the following message:

Your own vacation fun will be doubled if you take along a Kodak to photograph the interesting places and people and the folks at home will enjoy the Velox postals you can send them.
Its all very simple – no dark room you know. Let us show you.

Kodak model 3A cameras were used to make postcard size negatives that could be contact printed on Velox paper postcard stock using artificial light. Velox paper was not very sensitive to light, so a darkroom was not needed.

Kodak issued other Velox postal advertising postcards around 1910. Many of these are shown on the Kodak Girl website. The Kodak Girl website also has examples of Kodak Girl magazine ads and covers, sheet music, etc. The image below is a colorized version of the Kodak Girl featured on my postcard (source: Pinterest)

Kodak Girl Magazine Ad, circa 1911

Let Kodak keep a picture record of your every outing. There’s a new pleasure in every phase of photography–pleasure in the taking, pleasure in the finishing, but most of all, pleasure in possessing pictures of the places and people you are interested in.

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“Mexicali” Beer Hall

Exterior of “Mexicali” Beer Hall, The Longest Bar in the World, Tijuana, Mexico

These two postcards show the Mexicali Beer Hall which was located in Tijuana, Mexico. These postcards were published in 1935, after the end of prohibition in the United States. However at least one of the images is from an earlier date and is shown at the website of UC  San Diego Library . That image is numbered 123375 which indicates a date of 1928.

Wikipedia has an article in German about the Mexicali Beer Hall. An English translation by Google is as follows:

Mexicali Beer Hall was a large beer bar in the Mexican city of Tijuana . With a length of about 50 to 60 meters, she took a complete block on the Avenida Revolución . Known as La Ballena (The Whale ) in Mexico , the restaurant is described on old postcards as the largest bar in the world at that time. The beer brand Mexicali, which at that time was the only Baja California brewed beer brand and from which the bar took its name, was given away.

The Mexicali Beer Hall was probably created as a result of prohibition in the United States, or at least benefited from this. It was on the Avenida Revolución, where in the 1920s and 1930s, at the time of Prohibition, which lasted from 1919 to 1933, a number of pubs had been set up to offer beer and liquor at reasonable prices, and thus a multitude lured by tourists from the US .

Possibly due to the end of Prohibition also went down the sales of the beer houses and some of them closed. The Mexicali Beer Hall was eventually closed and replaced by a Woolworth branch, which already no longer exists.

Interior of “Mexicali” Beer Hall, The Longest Bar in the World, Tijuana, Mexico

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Railroad Station Lounges for WWII Service Men

USO lounges in Philadelphia, New York City, and Newark railroad stations

These are three postcards issued by the Pennsylvania Railroad for U. S. service men during WWII. The cards show service men lounging and engaged in recreational activities at USO lounges in various railroad stations.The USO (United Service Organization) was formed in 1941 from six service organizations. Railroad stations were one place the USO set up recreation and canteen facilities for the use of troops on layover between trains.

All of these postcards have the same description on the back:

TO MAKE SERVICE MEN COMFORTABLE while on the move, attractive Lounges and Special facilities are maintained in Stations in a number of cities served by the Pennsylvania Railroad. They are operated and staffed by the USO, the Traveler’s Aid, and local patriotic organizations, including the Women’s Aid of the Pennsylvania Railroad.

USO lounges in Indiana and St. Louis railroad stations

USO lounges in Ohio railroad stations

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Pianola for Everyone

The perfect family piano

Here are several postcards advertising Pianola player Pianos. I never learned how to play the piano. I wish I had had one of these to play

Fun for All Ages

Fun’s in Store for Everyone

A Piano Everyone Can Play


This brief description from Wikipedia tells how the pianola works:

The pianola (pronounce: “pee-ah-NO-la”), also called the player piano, is a piano which has a pneumatic mechanism so that it can play by itself. The air for this system came from a pump operated by the players feet, and in some later models, an electric pump. Inside the piano are paper rolls which have holes punched in. These holes release air which in turn triggers the keys to play. When the pianola plays itself the keys of the piano can be seen “playing themselves”.

The pianola was developed around the 1880s. It was fitted with control levers so that the player (“player pianist” or “pianolist”) could play in the way he wanted. The pianola made it possible for the player to sound as if he was playing very difficult music that he was not capable of playing. At the same time he could control the performance.

The pianola became popular in the late 19th and early 20th century as mass-produced pianos became popular in people’s homes and more and more people bought sheet music. By the 1920s it started to become less popular again as the gramophone had been invented.

A pianola is the same as any other piano except it is fitted with a pneumatic player action, which plays paper rolls. This mechanism consists of about one hundred bellows, large and small, the smaller ones being called pneumatics of which there are 88, one for each note on the piano.The largest are the foot operated ones,called the bellows. Other pneumatics of varying sizes operate the roll motor, tracking device, motor speed governor, and the sustain and soft pedals.

You can see a pianola in action in the following YouTube video.


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Poolside Posers

Fairway Motor Hotel, McAllen, Texas

There was a time when almost all motels and hotels had free  postcards for their customers. The postcards were not just a convenience for the customers to write to their friends and relatives. They were also a marketing tool for the hotel or motel. The best of these postcards highlighted the lodging’s amenities and used attractive images designed to appeal to the recipient.

Early motels didn’t have pools, and early motel postcards tended to emphasize their quality mattresses and bathrooms. Swimming pools began being installed in hotels in the  1930s, and became common in motels in the 1960s. Picturing attractive people posed around a pool and appearing to be enjoying themselves was an ideal way to showcase a hotel or motel. Who wouldn’t want to join the fun and relax by the pool in nice weather?

These postcards are mainly form the mid-1950s to the mid-1970s and are some of my favorite motel postcards.

Holiday Inn, various locations, circa 1976


Queen City Motel, Manchester, New Hampshire


The Ascot – Luxury Hotel, Atlantic City, New Jersey


Deauville Hotel, Miami Beach, Florida


Venetian Isle Motel, Miami Beach, Florida

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The Edison Phonograph

The first sound reproducing device was an Edison Phonograph, invented by Thomas A Edison in 1877, at Menlo Park, N. J., where he then had his laboratory. In 1887 Mr. Edison took up his residence and his laboratory work at Orange, N. J., and here, under his personal direction, the Phonograph has been developed into the wonderful musical instrument it is, known and enjoyed in the homes of every nation.

The image on this postcard (copyright 1905 by National Phonograph Co.) illustrates how amazing it must have been to first hear recorded sounds coming from the phonograph invented by Thomas Edison.

Originally the sounds were recorded and reproduced on cylinders. Flat disc records that rotated on turntables were developed by the late 1880s and co-existed with phonograph cylinders until superseding them by around 1912. The phonograph disc record was the primary medium used for music reproduction until late in the 20th century when digital media, stored on compact discs (CDs) and played on CD players became dominant. There has been some resurgence of phonograph records in the early 21st century.

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Home Harmony and The House Beautiful

January 1913, HOME HARMONY

Here are six postcards from a set published by Grand Rapids Furniture Record Co., copyright 1912.  These cards were made to be sent by furniture retailers to their customers. The back of each postcard had a calendar for one month of 1913 and a timely advertising message. Below the advertising message was a space for printing the names and addresses of local furniture sellers.

The back of the January card states that that was the month when the buyers went to the great furniture markets. It was suggested to potential customers that with the holiday rush over, they could now buy whatever they might need.

January 1913 Calendar

Grand Rapids, Michigan, known as Furniture City, was the home of many furniture manufacturers and one of the major furniture markets. The boom years for the furniture industry in Grand Rapids were from approximately 1870 to 1930. The Grand Rapids Spectator published a list in 1922 of the numbers attending the January furniture market. The number of buyers had almost doubled in the few years preceding 1922. In 1913, there were 1226 buyers; in 1922, the number was 2150.

In March,  the  merchants wanted the customers to know that housecleaning wants were being anticipated and that the store had a spring stock of rugs in and “new everything.”


The verse on the front of the May postcard seems to be aimed at June brides planning their new home, while the back of the May card promoted porch furniture for the coming summer.

May 1913, PLANNING

In September long evenings were coming and with them thoughts of comfort in the home, particularly in the library, den, and living room–and it wasn’t too early to begin thinking of stoves.

September 1913, THE LIBRARY

The October card featured furniture for “Milady’s Chamber.” The message on the back emphasized mattresses and beds, and pointed out that there was “a long winter to come.”

October 1913, MILADY’S CHAMBER

The December advertising message promoted furniture for gift giving because a furniture gift is seen and used daily. It was said to be a source of comfort, long lasting, a constant reminder, and never forgotten.


December 1913 Calendar

The Grand Rapids Furniture Record Company published a magazine, The Grand Rapids Furniture Record, with information and suggestions for furniture merchants. The July 1914 issue of The Grand Rapids Furniture Record, digitized online, began with an article titled “How to Write an Advertisement.” It is interesting and instructive to see how well the advertising messages on these postcards follow the tips given in that article. This is how the author summarized the article:


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