Rambler American automobiles were manufactured by the American Motors Corporation between 1958 and 1969. The Rambler American’s target audience was motorists who wanted reliable, economical transportation in a package that was small without being crowded. It was most often the lowest priced car built in the U.S., although it was possible to add many options that could increase its price substantially.
Automobile advertising postcards were common in the mid-twentieth-century. Most of the cards are of interest mainly to automobile enthusiasts rather than to the average postcard collector. Typical automobile advertising postcards feature “glamour” photographic shots of the cars.
My interest in automobile advertising postcards is limited to what I call “lifestyle” advertising. What I mean by that is that the cars are shown in settings and situations that illustrate how the car could be used by a potential customer.
This series of 1963 Rambler American advertising postcards is unusual in that it uses artwork rather than photography. It illustrates how the cars could be used for FUN by active families throughout the four seasons of the year. The settings represented are iconic Americana: classic river boats, patriotic fireworks, local carnivals, and winter sports. Now, the way that they illustrate mid-twentieth-century life also provides a strong dose of nostalgia.