FUN With 1963 Rambler Americans

1963 Rambler American 220 Sedans: There’s room for all the family in the nimble, smooth-running Rambler American 220.

Rambler American automobiles were manufactured by the American Motors Corporation between 1958 and 1969. The Rambler American’s target audience was motorists who wanted reliable, economical transportation in a package that was small without being crowded. It was most often the lowest priced car built in the U.S., although it was possible to add many options that could increase its price substantially.

1963 Rambler American Sedan: Rambler American is the recognized Economy King.

Automobile advertising postcards were common in the mid-twentieth-century. Most of the cards are of interest mainly to automobile enthusiasts rather than to the average postcard collector. Typical automobile advertising postcards feature “glamour” photographic shots of the cars.

1963 Rambler 440-H Hardtop: Here is sports-car style, family-size!

My interest in automobile advertising postcards is limited to what I call “lifestyle” advertising. What I mean by that is that the cars are shown in settings and situations that illustrate how the car could be used by a potential customer.

1963 Rambler American Station Wagons: You get all the riding comfort and luxury of a sedan — combined with generous cargo-carrying capacity for travel or shopping.

This series of 1963 Rambler American advertising postcards is unusual in that it uses artwork rather than photography. It illustrates how the cars could be used for FUN by active families throughout the four seasons of the year. The settings represented are iconic Americana: classic river boats, patriotic fireworks, local carnivals, and winter sports. Now, the way that they illustrate mid-twentieth-century life also provides a strong dose of nostalgia.

Visit Sepia Saturday to see more vintage images.

The Family Car : Unknown Subjects and Location (Isobel Wales Collection)

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About postcardy

I am a longtime postcard collector who has been creating websites and blogs based on my postcard collection since 1998.
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6 Responses to FUN With 1963 Rambler Americans

  1. I never heard of these post cards, but I did drive a black Rambler sedan, which had red leather seats, and the front bench-seat back folded completely down to make a “bed”. We went to a drive-in once and sat all the way in the backseat with our legs extended. Not as comfortable as expected.

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  2. smkelly8 says:

    Great designs! I love the style and colors.

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  3. Though my family never owned one, I remember Ramblers well, but mainly the 1950s Nash Ramblers, the precursor to these AMC Ramblers. They were a small car too, but unlike the jet-age lines of these, the Nash Ramblers had a very curvaceous style with now comical roundness. And in one of the newspaper clippings I didn’t use for my post this weekend on the REO motor car company, there was a Rambler car company in the 1900s too. It’s interesting that even in these 1960s cars there is a hint of the original motor car designs in the imitation of the folding carriage tops and the old radiator grills.

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  4. La Nightingail says:

    Cars back in the 1950s were so much more fun! They had two-tone color and dash and individualism. You could easily tell not only one car-makers product from another, but the model and the year. So many cars look alike these days, I rarely look to see who makes them.

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  5. Rosie says:

    Nice post, I used to dabble in postcard collecting, but just of my general area, sold them in 2012, I don’t believe I saw car postcards before, very interesting.

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  6. I took my road test on a Rambler station wagon with push button transmission! The front seats even folded down so you could pull over and sleep when on long car trips. Thanks for the walk down memory lane, which was prompted by your selection of postcards 🙂

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