Exterior of “Mexicali” Beer Hall, The Longest Bar in the World, Tijuana, Mexico
These two postcards show the Mexicali Beer Hall which was located in Tijuana, Mexico. These postcards were published in 1935, after the end of prohibition in the United States. However at least one of the images is from an earlier date and is shown at the website of UC San Diego Library . That image is numbered 123375 which indicates a date of 1928.
Wikipedia has an article in German about the Mexicali Beer Hall. An English translation by Google is as follows:
Mexicali Beer Hall was a large beer bar in the Mexican city of Tijuana . With a length of about 50 to 60 meters, she took a complete block on the Avenida Revolución . Known as La Ballena (The Whale ) in Mexico , the restaurant is described on old postcards as the largest bar in the world at that time. The beer brand Mexicali, which at that time was the only Baja California brewed beer brand and from which the bar took its name, was given away.
The Mexicali Beer Hall was probably created as a result of prohibition in the United States, or at least benefited from this. It was on the Avenida Revolución, where in the 1920s and 1930s, at the time of Prohibition, which lasted from 1919 to 1933, a number of pubs had been set up to offer beer and liquor at reasonable prices, and thus a multitude lured by tourists from the US .
Possibly due to the end of Prohibition also went down the sales of the beer houses and some of them closed. The Mexicali Beer Hall was eventually closed and replaced by a Woolworth branch, which already no longer exists.
Interior of “Mexicali” Beer Hall, The Longest Bar in the World, Tijuana, Mexico
Visit Sepia Saturday
For More Posts Inspired by Vintage Images
California Historical Society : Sepia Saturday Theme Image 418
Postcardy 2.0 
Too bad they had to stand to drink at the longest beer hall. I guess they wanted turnover of patrons! And that’s such a circular connection that it was sold to Woolworth!
LikeLike
Perfection! Looks like no one wanted a border wall back then! Do you suppose that during Prohibition there was a similar bar in Canada?
LikeLike
I don’t know about any similar bar in Canada, but I have comic postcards promoting beer and liquor drinking across the border in Canada.
LikeLike
Good match making the connection to the longest and Woolworth! Interesting marketing plan to give away the Mexicali brand beer.
LikeLike
What a bar! Tijuana is so different now. Until the murdering, kidnapping cartels began running amok, we used to go there once a year or so to buy pots and garden ornaments, eat and be tourists. I wonder how they made money when the beer was free.
LikeLike
An interesting and informative connection to the prompt pic – especially in that the beer hall was turned over to Woolworths. How funny – particularly since I don’t think Woolworth’s ever served beer at their lunch counters, did they?
LikeLike