There was a time when almost all motels and hotels had free postcards for their customers. The postcards were not just a convenience for the customers to write to their friends and relatives. They were also a marketing tool for the hotel or motel. The best of these postcards highlighted the lodging’s amenities and used attractive images designed to appeal to the recipient.
Early motels didn’t have pools, and early motel postcards tended to emphasize their quality mattresses and bathrooms. Swimming pools began being installed in hotels in the 1930s, and became common in motels in the 1960s. Picturing attractive people posed around a pool and appearing to be enjoying themselves was an ideal way to showcase a hotel or motel. Who wouldn’t want to join the fun and relax by the pool in nice weather?
These postcards are mainly form the mid-1950s to the mid-1970s and are some of my favorite motel postcards.
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