This advertising postcard suggests giving a Heatherbloom Petticoat as a Christmas gift. The back is imprinted with an advertising message from Senson Brothers of Clay Center, Kansas.
Below is a magazine ad that promoted Heatherbloom Petticoats for Christmas gift-giving. According to the ad, many stores were offering Heatherbloom Petticoats in “handsomely decorated Christmas boxes.”
Below is a closer view of the ad’s text and a picture of the label that was put in Heatherbloom petticoats. A. G. Hyde & Sons manufactured Heatherbloom cotton taffeta that was used in the petticoats, but not the petticoats themselves. The fabric was said to have “the lustre, swish, and beauty of silk with three times the wear at one third the cost.” A. G. Hyde advertised the fabric, which was considered superior to similar petticoat fabrics, in publications aimed at the ultimate petticoat customer. Potential customers were asked to look for the Heatherbloom label in every petticoat. The petticoat manufacturers were required to include the label in their petticoats manufactured with the Heatherbloom fabric as a condition of using the fabric.
Near the bottom of the ad was a line offering s FREE series of “beautiful Souvenir Post Cards.” It didn’t say anything about the type of postcards, and I haven’t been able to find anything online about them. Were they holiday cards, advertising cards, or something else?