This postcard shows a calendar of October 1911. It is part of a monthly calendar series used for advertising. The name of the advertiser, Goldberg Bowen & Co., appears at the bottom of the front and with the advertising message on the back. Goldberg Bowen & Co. was an early San Francisco, California grocery company. The postcard is Copyright Johnston Dienstag Ayres, S.F., a well known advertising agency. It was published by Edward H. Mitchell, San Francisco, California.
The front of the postcard tells about the month of October and its name:
This was the eight month in the old Roman calendar, hence its name. The Romans sometimes called it the vintage month, as the grapes were gathered in October.